GOODMAN FIELDER

With a reinvigorated purpose to ‘Inspire the appreciation of a naturally Kiwi life’, we evolved and contemporised the Nature’s Fresh brand identity and packaging. Enhancing the brand’s DBAs (Distinctive Brand Assets) and leveraging Nature’s Fresh always being there at those classic Kiwi moments we know and love with supporting illustrations.

CAPABILITIES

• Strategy

• Identity

• Packaging

• Brand Lighthouse 360°