FRUCOR SUNTORY

Just Juice Pulp’d is a new sub range we developed in the juice segment of the shelf stable juice category while distinguishing from the core range but was to be clearly a part of the Just Juice family. Just Juice Pulp’d delivers on taste and texture, and as an elevated juice experience in consumers’ minds, consumers called the pulp ‘pearls of goodness’ believing it to be closest to freshly squeezed juice.

CAPABILITIES

• Strategy

• Identity

• Packaging

• Brand Lighthouse 360°