YUM BRANDS KFC – SOUTH PACIFIC

We reinvigorated the KFC brand by positively lifting consumer perception and brand awareness. Driving ownable DBAs (Distinctive Brand Assets) that create a bold and disruptive pack to re-establish ‘Kentucky Fried Chicken’ as the heart of the brand and effectively communicates real taste and modern wonderment.

CAPABILITIES

• Strategy

• Identity

• Packaging

• Brand Experience

• Brand Lighthouse 360°