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Red Cactus, Auckland New Zealand

This is us

We're a tight knit team here at Redcactus and we've worked hard to build a culture that is based on respect, professionalism and trust. Unfortunately the best designers don't grow on trees so we've spent significant time over the years hand picking a team that has depth and breadth of experience and talent. We're a likeminded bunch and we can truly say that we have a genuine respect for one another. This respect comes from each person striving for excellence so that every project is successful for us and our clients. We've learnt that having a positive and upbeat work environment cultivates in the best creative product so when clients drop in, our door will be open, music playing and of course the fridge will always be stocked.

What is Consumer Branding? Tapping into the values that they can relate to and that motivate them

We've worked with successful brands for a few decades now and over this time we've learnt a lot about how consumers shop and what they look for. We know that they only spend 2.6 seconds scanning a category so the difference between them choosing your brand or your competitors comes down to a split second. At Redcactus we specialise in making this second count. We believe that in order to truly engage your audience you need an expert in branding and a company that can give your brand the presence it deserves.

Our Work

Branding - get your brand noticed

Retail environments are increasingly fierce and consumers are becoming more and more savvy so your brand has to work damn hard to get noticed. Increased pricing pressure and intense competition has meant that only the fittest brands survive. We are the design agency that knows how to build great brands. In fact, we work with some of the most successful brands in the country. Even though we're one of the biggest packaging design companies in New Zealand we certainly haven't let that go to our heads. In fact we pride ourselves on having a flexible approach to our process so whether you're a small start up company or a large multi national we've got the talent and expertise to grow your brand.

Packaging - We've got it all wrapped up

In these brand conscious times packaging is playing an increasingly important role in the marketing mix. Raising a brand requires an intense campaign of advertising, packaging, research and promotion. We all know that the cost of advertising is soaring to new heights so now more than ever packaging is playing a critical part of the mix. Packaging is the manifestation of the brand and much like advertising we need to sell the lifestyle that the brand represents in order to fully engage our consumers. At Redcactus we fully understand the importance of finding your point of difference and expressing this to your consumer in a way that is fresh and compelling. We work closely with all our clients to ensure that they have a sound brand strategy and one that's going to make them stand out and demand attention.

Brand List

Activate
Mallowpuffs
KFC
Meadow Fresh
Toffee Pops
Lumina
Brooks
Cookie Bear
Yohei
Kiwi
Sensations
Ma Maison
Milano
Huntley & Palmers
Pascall
Naturalea
Snax
Minties
Eta Dressings
Ripples
Pineapple Lumps
Champ
Uppercuts
Milk Bottles
Chef
Munchos
Jetplanes
Nexcare
Vitalife
Licorice Allsorts
Deli Kitchen
Meal Mates
East
Puhoi
Cottonsoft
Babylicious
Kaweka
Matakana Vineyard
Tararua
Persil
Omo

Contact Us

T +64 9 3032247
F: +64 9 303 2298

Redcactus Design
GCF Centre, 12 Churton Street
Parnell, Auckland 1151
New Zealand

PO Box 37-288
Parnell, Auckland 1151
New Zealand

Site design by Fracture Media Syndicate - www.fracture.co.nz