GOODMAN FIELDER

Evolution of the Meadow Fresh brand identity made ‘simple dairy goodness’ accessible for all New Zealanders, by repositioning with a stronger differentiated brand purpose to help drive growth in the marketplace. With the consistent use of Meadow Fresh’s DBAs (Distinctive Brand Assets) we delivered strong visual alignment across all branded touchpoints, ensuring solid brand recall and recognition.

CAPABILITIES

• Strategy

• Identity

• Packaging

• BTL

• Brand Experience

• Brand Lighthouse 360°