GOODMAN FIELDER

Yoplait Max Protein was relaunched with an improved taste and higher protein formulation which the new packaging had to portray along with strong protein category cues. The new packaging also had to communicate the brand’s global personality and tone with the strong use of Yoplait’s DBA’s (Distinctive Brand Assets) and identity, creating stand out and presence at shelf.

CAPABILITIES

• Strategy

• Identity

• Packaging