THE GRIFFIN’S FOOD COMPANY

Griffin’s has been delighting Kiwi families with great tasting biscuits for well over 160 years. As a trusted and iconic New Zealand brand and as market leader, Griffin’s products can be found in all Kiwi pantries. To keep up with the need of the modern consumer an evolution of the master brand identity and its entire portfolio was required. Leveraging the new inspiring identity and DBAs (Distinctive Brand Assets) across packaging, we communicated a clear and inspiring brand that enhances consumer engagement and assists shopability in a cluttered category. This packaging re-design covered 6 categories and over 60 SKUs of product.

CAPABILITIES

• Strategy

• Naming

• Identity

• Packaging

• Brand Experience

• Brand Lighthouse 360°