GOODMAN FIELDER

Our task was to develop a new brand and range of authentic traditional strained Greek yoghurts with an authentic and engaging Greek culture under the Meadow Fresh label. Kalo Authentic Greek yoghurt delivers on taste and improved texture, offering consumers a healthier yoghurt (high protein, low fat, natural ingredients) with an indulgent taste (thick creamy taste and texture).

CAPABILITIES

• Strategy

• Naming

• Identity

• Packaging