WORK

Madam Sass.

ACCOLADE WINES

We developed a fun and irreverent Central Otago Pinot Noir brand that challenges category leaders, embraces a rich brand story and is future-proofed by allowing room for further varietals in the wider global market. Our brand name and image through its identity, packaging and various communications, needed to capture the fascinating and colourful history of the region within its own edgy and contemporary story, creating a welcomed disruption to the category.

CAPABILITIES

• Strategy

• Naming

• Identity

• BTL

• Brand Experience

• Brand Lighthouse 360°