FRUCOR SUNTORY

Frank was launched in 2006, and it was time to restore and elevate Frank as an adult craft soda, delivering familiarity with a twist, and reinterpreting what ‘Craft’ means at consumer level within the CSD (Carbonated Soft Drink) category through revolutionary packaging design. We wanted to showcase its premiumness – craft, passion and care through its new look, style and feel re-establishing Frank as the distinctive adult craft soda brand.

CAPABILITIES

• Packaging