WORK

Naturalea Authentic Icelandic Yoghurt.

GOODMAN FIELDER

Refreshing and modernising the Naturalea portfolio and identity, beginning with an Authentic Icelandic Yoghurt. We developed the important DBAs (Distinctive Brand Assets) that will roll through to both Milk and Yoghurt carving out a unique space in soft health within Dairy.

CAPABILITIES

• Strategy

• Naming

• Identity

• Packaging