THE GRIFFIN’S FOOD COMPANY

Our goal was to optimise Nice & Natural’s visual expression of natural across it’s core range of products formats, premium ranges, and all NPD (New Product Development). Evolving the brand identity and product imagery on packaging improves food appeal and quality while making path to purchase and shopability easier to navigate.

CAPABILITIES

• Strategy

• Naming

• Identity

• Packaging

• Brand Experience

• Brand Lighthouse 360°