WORK

Wrigley’s Doublemint.

WRIGLEYS (GLOBAL ASIA)

We created a brand architecture structure and simple design system to optimise Wrigleys shopability and consumer recognition at point of purchase. We made sure the design system was flexible enough for future NPD (New Product Development), whilst continuing to bring the Doublemint brand to life. Maximising the Doublemint brandmark across an entire packaging portfolio, while keeping format and flavour area bold and simple through visual and information hierarchy.

CAPABILITIES

• Strategy

• Packaging

• Brand Experience

• Brand Lighthouse 360°

• Brand Activation