STRAIT NZ

We created one ownable identity for an integrated transport solutions brand, that proudly demonstrates scale and presence through a modern and clean expression. This included integration and unification of 4 NZ Transport business units: Freight Lines, Streamline Freight, Strait Shipping, Bluebridge; all under one umbrella brand, StraitNZ. A clean, modern and dynamic brand identity and architecture plan was developed that stretched from: Line Haul Freight to Freight Forwarding to Sea Freight to consumer and tourism experience. Demonstrating scale and presence through a trusted and credible visual brand expression.

CAPABILITIES

• Strategy

• Naming

• Identity

• Brand Experience

• Brand Lighthouse 360°